THE INTEL LAB
Because it’s hard to build magic from a matcha-loving, reality-TV-watching ideal client avatar alone.
Thursday, November 20th, 2025 @ 2pm EST
YOU KNOW THAT RECURRING DREAM YOU KEEP HAVING…..
…the one where you launch something and it hits so hard, your inbox starts looking like the checkout line at your local department store on Christmas Eve with the amount of people that are hopping in?
Well, go ahead and tell your people you’ll be right with them – because The Intel Lab is gonna show you how to formulate a brand experience rooted in real data, so that kind of buzz becomes a repeatable reality… not just happy accident that only makes it out of your dreams every so often.
Because, real talk? When you understand your community deeply – not just who they are on paper, but what they’re thinking, feeling, craving, and searching for – everything else just clicks.
Your offers hit harder. Your messaging resonates deeper. Your content stops sounding like everyone else’s, and starts sounding like a page straight out of their morning journal.
And before you know it, you’re not just pulling the ole ‘post ‘n’ pray’, hoping the right people find you.
You’re creating for those people, with laser-sharp accuracy.
YOU DON’T EXACTLY NEED A MICROSCOPE TO SEE THE SIGNS…..
Let’s mix up the formula and see if anything bubbles to the surface:
🧪 You kinda roll your eyes at the term ‘ideal client’ because, duh – of course you know who your people are… but if you’re being honest, your last few sales pushes didn’t quite land with them like you’d hoped
🧪 You’ve poured time, energy, and dolla dolla bills into your brand, copy, or content strategy — but something still feels slightly off
🧪 You’ve noticed a lot more friction in your sales process this year, and you’re hoping 2026 isn’t just a repeat of whatever the heck that was
🧪 You’ve got an “ideal client avatar” saved in a dusty Google Doc somewhere, and it hasn’t seen an update since the last season of Stranger Things came out
That bubbling sound you’re hearing? Yeah, that’s your next breakthrough brewing.
Grab your goggles and meet me in the lab, we’re about to cook up something good.
HERE’S A HYPOTHESIS WORTH TESTING:
What if you could…
🔭 Launch something new, with the receipts to prove it’s what your people are already asking for — instead of crossing your fingers just hoping it hits
🧬 Work with a copywriter/brand strategist/social media manager knowing they won’t just “hopefully get the vibe” — they’ll be obsessed with how clear and dialed-in your ideal client profile is (and your ROI will likely reflect that)
🧠 Stop building your brand around assumptions and recycled prompts, and start building it around truth, relevance, and resonance
🥽 Make strategic decisions across every part of your business with a level of precision that feels like alchemy
Looks like the data’s pointing to your next smart move 😏
HERE’S WHAT YOU’LL FIND INSIDE THE INTEL LAB
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A 45-minute live workshop breaking down:
Why market research is so valuable
How to effectively conduct it
What questions to ask (and to whom)
Where to store your data
How to analyze it to start making more informed decisions about your brand
& the recorded replay, of course!
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My market research Airtable template, with:
Areas to map out your research questions, build a survey form, log data, and construct an ideal client avatar using actual data
Mini-tutorials guiding you through everything you need to know about using the template
An option to integrate AI into your data analysis process, or nix it if it’s not your thing
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Oh yeah, and you’ll finish the experiment being able to:
Ideate offers based on what your people actually tell you they need, not just what “sounds like it might be helpful”
Spot patterns in the firsthand audience intel you gather that point straight to messaging & content ✨gold✨
Feel more confident in making decisions across every area of your business, because they’re backed by real data
Take a minute to write an introduction that is short, sweet, and to the point.
HERE’S WHAT’S WAITING INSIDE THE LAB:
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
What’s inside
Module 1
Maybe you want to turn a hobby into something more. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
Module 2
Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Maybe you want to turn a hobby into something more.
Module 3
Maybe you want to turn a hobby into something more. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
Limited Enrollment
Limited Enrollment
✺ Frequently asked questions ✺
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.