THE INTEL LAB
Because it’s hard to create magic from a matcha-loving, reality-TV-watching ideal client avatar alone.
Thursday, November 20th, 2025 @ 2pm EST
YOU KNOW THAT RECURRING DREAM YOU KEEP HAVING…..
…the one where you launch something and it hits so hard, your inbox starts looking like the checkout line at your local department store on Christmas Eve with the amount of people that are hopping in?
Well, go ahead and tell your people you’ll be right with them – because The Intel Lab is going to show you how to formulate a brand experience rooted in real data, so that kind of buzz becomes a repeatable reality… not just happy accident that only makes it out of your dreams every so often.
Because, real talk? When you understand your community deeply – not just who they are on paper, but what they’re thinking, feeling, craving, and searching for – everything else just clicks.
Your offers hit harder. Your messaging resonates deeper. Your content stops sounding like everyone else’s, and starts sounding like a page straight out of their morning journal.
And before you know it, you’re not just pulling the old ‘post ‘n’ pray’, hoping the right people find you.
You’re creating for those people, with laser-sharp accuracy.
YOU DON’T EXACTLY NEED A MICROSCOPE TO SEE THE SIGNS…..
Let’s mix up the formula and see if anything bubbles to the surface:
🧪 You kinda roll your eyes at the term ‘ideal client’ because, duh – of course you know who your people are… but if you’re being honest, your last few sales pushes didn’t quite land with them like you’d hoped
🧪 You’ve poured time, energy, and dolla dolla bills into your brand, copy, or content strategy — but something still feels slightly off
🧪 You’ve noticed a lot more friction in your sales process this year, and you’re hoping 2026 isn’t just a repeat of whatever the heck that was
🧪 You’ve got an “ideal client avatar” saved in a dusty Google Doc somewhere, and it hasn’t seen an update since the last season of Stranger Things came out
That bubbling sound you’re hearing? Yeah, that’s your next breakthrough brewing.
Grab your goggles and meet me in the lab, we’re about to cook up something good.
HERE’S A HYPOTHESIS WORTH TESTING:
What if you could…
🔭 Launch something new, with the receipts to prove it’s what your people are already asking for — instead of crossing your fingers just hoping it hits
🧬 Work with a copywriter/brand strategist/social media manager knowing they won’t just “hopefully get the vibe” — they’ll be obsessed with how clear and dialed-in your ideal client profile is (and your ROI will likely reflect that)
🧠 Stop building your brand around assumptions and recycled prompts, and start building it around truth, relevance, and resonance
🥽 Make strategic decisions across every part of your business with a level of precision that feels like alchemy
Looks like the data’s pointing to your next smart move 😏
THE INTEL LAB IS:
✅ A workshop that shows you how to gather and analyze actual audience data
✅ A foundational skill that supports you in making better-informed decisions across your entire business
✅ A simplified approach to a method taught in formal marketing education and used by major brands
✅ A way to directly ask your people for insight, so your offers, messaging and content speak their language
✅ A repeatable system you can (and should!) use over & over again as your audience evolves
✅ A fun lil’ lab experiment that feels doable and useful – even if “data” usually makes your head hurt
THE INTEL LAB IS NOT:
❌ A cut-&-paste marketing strategy – it’s a research method to help you custom-create your own approach, based on what speaks to your people
❌ A recycled list of “ideal client” prompts you’ve seen a bajillion times before
❌ A dry-as-f*ck, corporate-style marketing seminar (snoozeville 💤)
❌ A masterclass where you’ll just be told to “creep on your audience’s social media content” or “comb through your past client testimonials for context clues”
❌ A content calendar, messaging template, or offer-building framework (but it can make those tools work better)
❌ Just about “making more sales” – it’s about figuring out your audience’s needs and what drives their buying decisions, so making sales becomes a traceable, repeatable process
HERE’S WHAT YOU’LL FIND INSIDE THE INTEL LAB
🧪
A 45-minute live workshop breaking down:
Why market research is so valuable
How to effectively conduct it
What questions to ask (and to whom)
Where to store your data
How to analyze it to start making more informed decisions about your brand
& the recorded replay, of course!
🧪
A market research Airtable template, with:
Areas to map out your research questions, build a survey form, log data, and construct an ideal client avatar using actual data
Mini-tutorials guiding you through everything you need to know about using the template
An option to integrate AI into your data analysis process, or nix it if it’s not your thing
🧪
Oh yeah, and you’ll finish the experiment being able to:
Ideate offers based on what your people actually tell you they need, not just what “sounds like it might be helpful” or “could be cool to test out” (based solely on assumptions & vibes)
Spot patterns in the firsthand audience intel you gather that point straight to messaging & content ✨gold✨
Feel more confident making decisions across every area of your business, because they’re backed by real data
INVESTMENT: $47.00 USD
MEET YOUR RESIDENT RESEARCHER
Hi, I’m Kalee – marketing strategist, founder of Sonder Social, and your new lab partner 🤓
I spent six years (and way too many dollars tbh) studying marketing in school, then another six working for a large-scale corporate brand where every single major campaign started with market research.
And lemme tell ya – there is nothing that creates more clarity in your brand & marketing moves than data that comes straight from the source.
But when I entered the online business world? I realized the whole “market research” thing was almost entirely missing from the conversation.
It was all “scaling this” and “sales funnel that”… but barely anyone was talking about actually asking the people they want to serve what they think, want, or need.
So I started blending what I learned in my corporate era with what I needed as a creative entrepreneur – and developed a way to do market research that’s approachable, repeatable, and actually kind of fun (promise).
That’s what I’m sharing with you inside The Intel Lab… because the better you understand your people, the easier everything else starts to flow.
✺ Frequently asked questions ✺
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.