For many female entrepreneurs and female-founded brands, the digital marketing space is an amazing tool for engaging with current and potential clients or customers, building a digital community, and maximizing brand visibility. But trying to maintain a multi-channel marketing presence can also feel like a huge time-sink, especially when you’re juggling a million different responsibilities at any given time. From managing your business operations to serving your clients, finding the time to consistently create and distribute marketing content across multiple platforms can feel pretty overwhelming.

Before you pull your hair out trying to keep up with every single platform (and there are so many), check out these tips to save time, streamline your content creation process, and elevate your digital marketing game.

Find Your Audience

The first key to crushing it at multi-channel marketing (not to be confused with multi-level marketing – we don’t vibe with pyramid schemes around here) is making sure you’re not spreading yourself too thin. It’s ideal to have a strong digital marketing presence, but creating content for several channels can take up a pretty substantial chunk of your time each week, especially if content planning & creation isn’t your forte. Instead of focusing on all of the channels at once, pick a few and go completely all-in on those.

If you’ve already started marketing across multiple channels, take a moment to assess their performance. Which platforms are generating the most engagement and delivering promising leads? If you find, for example, that your posts on TikTok do pretty well while Facebook yields no movement, this is an indicator that your audience probably isn’t hanging out on Facebook.

People often make the mistake of spending a bunch of time trying to boost their weakest channels rather than further amplifying their strongest ones. Instead of fighting algorithms, lean into what works well – after all, the algorithms aren’t out to get you. Remember: as an entrepreneur, your time costs money. So if you find that you’re not seeing a solid ROI from specific channels when factoring in the time you spend on them, put your energy into the channels that are consistently producing good results. It’s often better to have no presence on a certain digital marketing channel than it is to pour a ton of time & effort into it, only to see no payoff.

(Psst – that doesn’t mean giving up after a month! We recommend pushing out strategic, relevant content on a platform consistently for at least 3-6 months before evaluating whether or not to continue marketing on that platform.)

A few questions to consider when choosing which marketing channels to focus on:

• What are your target demographics? For example, Pinterest is overwhelmingly female (76.2%), while Twitter/X is 61.29% male.
  
  
• Is your brand geared more toward text-based posts (like Twitter and Facebook) or more image-based posts like Instagram? What about video?
  
  
• Does the platform’s focus lean more into B2C marketing (Instagram, TikTok) or B2B marketing (LinkedIn, X)?
  
  

Repurpose Past Content

This is probably the most important tip we can offer when it comes to marketing across multiple channels. Don’t sleep on repurposing! Repurposing your content not only helps you make the most out of your existing resources (ya know – work smarter, not harder) but also ensures that your message reaches a wider audience. It’s a great way to extend the lifespan of your content and maintain a consistent presence across various platforms. By repackaging your content in different formats and tailoring it to suit each channel, you can effectively engage with your audience wherever they are online.

Build a Content Bank

One of the easiest ways to set yourself up for stress-free repurposing is by creating long-form content such as blogs or articles that dive deeply into topics relevant to your audience, so that over time, you’ll have built an extensive content bank to work from. Once you have a library of content, you can repurpose it across different channels by breaking it down into smaller pieces. For example, one blog post can be transformed into multiple social media posts, email newsletters, or video snippets.

Revisit Content That Has Performed Well

Another tip to nix some of the busywork? Don’t be afraid to revisit and repurpose content that’s performed well in the past! It’s ideal to allow some time between creating two posts on the same platform about the same topic to avoid oversaturation, but if a particular piece of content has resonated with your audience, there’s no harm in revisiting it with a fresh perspective or updating it with new information. When you do repurpose, try mixing up the copy, structure, and format of the content a bit to keep it fresh and engaging – such as creating a Reel version of a previous Instagram feed post. Remember that your audience is continuously evolving and growing, so what may seem repetitive to you may be new and valuable to them.

Experiment With Various Digital Marketing Tools

There are so many amazing tools out there designed to help busy entrepreneurs manage their multi-channel marketing approach. Whether it’s creating posts, scheduling them, or tracking analytics, there’s probably a tool for that. Most of them are pretty straightforward to use, though there may be some initial time investment required when setting them up.

Some great digital marketing tools include:

• Flick for pretty much everything but the kitchen sink. Flick is the platform we use with all our clients, as it allows users to create & schedule content, research hashtags, and track analytics – all in one place!
  
  
• Buffer is another solid platform for scheduling marketing content ahead of time across various social channels.
  
  
• Canva is great for creating graphics and formatting images or videos to fit multiple channels. You can also upload your brand kit and brand photos here to use easily in your designs, and the platform offers tons of design templates to work from as well.
  
  
• BrandWatch is a social listening tool great for well-established brands who want to discover what customers are saying about the brand on social media.
  
  
• Ubersuggest is a great keyword research tool for brands that blog.
  

A word of caution: Most of these digital marketing tools have a monthly subscription fee and can get a bit pricey if you’re using a bunch of them. Take the time to consider what features you really need versus what you can do yourself. This is another reason to be a little picky about which platforms you plan to use. Some of these tools charge by how many marketing channels you link to them, so if you manage fewer channels, you’ll likely pay less in the long run. You can also DIY certain things, like aggregating your own metrics into an Excel spreadsheet instead of paying for a service, but this will take extra time and may not be worth the hassle.

Get Clear On Your Content Framework & Brand Identity

Once you’ve decided on the digital marketing channels and tools you plan on using, creating a content framework is the next step to mastering multi-channel marketing. This will look like spending some time, either monthly or bi-weekly, to brainstorm, plan, write, and organize your content using your chosen scheduling tool, based on your digital marketing strategy. Jot it down in your calendar like a regular appointment to keep yourself accountable so it doesn’t fall through the cracks.

Another vital and often overlooked element of mastering multi-channel marketing is having a cohesive brand identity (or what some people call a “brand kit”). A brand identity keeps your fonts, colors, and messaging consistent across different channels. Not only does this keep your content cohesive and professional, but it also helps with brand recognition. Plus, it’s more aesthetically pleasing and flows better when everything works together. Have a brand identity that you don’t really vibe with? We can help with that!

Staying organized, knowing what promotions & events are coming up, and planning around them are key. Being intentional & thoughtful about your content calendar will allow you to be flexible and make changes, respond to comments, and not spend a ton of hours each week scrambling for content ideas.

Keep Your Eye on Current Marketing Trends

One of the blessings (and curses) of the digital space is that it moves fast. This means, unfortunately, you can’t totally “set it and forget it” when it comes to your marketing content because trends come and go within days, not weeks. It’s worth spending a few minutes checking your social feeds daily and seeing what’s trending so you can be quick and reactive with your content.

A recent brilliant example of reactive marketing content is when tumbler company Stanley recently went viral when a customer’s car caught on fire. Her Stanley cup was still in good shape and even had ice in it at the end of the ordeal. Stanley increased the viral momentum by reaching out to the woman and replacing her car. This story was picked up by a ton of news and media outlets, increasing Stanley’s visibility and brand recognition tenfold – all thanks to some brilliant reactive marketing.

Pro tip: Keep updated on what’s happening so you don’t accidentally post something tone-deaf or insensitive. Yes, having a pre-planned content calendar is amazing. But we’ve all seen those brands who accidentally went viral when their scheduled post poorly coincided with some sort of tragedy or natural disaster. Part of mastering multi-channel marketing is constantly reading the room and knowing what’s happening.

Alternative Option: Hire a Professional

No matter how well you plan and how organized you are, managing a multi-channel marketing presence will always take time out of your busy schedule. Many brands and entrepreneurs hire an experienced digital marketing agency to manage their marketing, keep their branding consistent, and elevate their digital presence.

This approach does have a cost associated with it, and it’s crucial to understand that outsourcing your digital marketing is an ongoing investment rather than a “quick fix”, but the time saved and growth achieved is worth it. Digital marketing agencies can help you map out your marketing strategy, plan & organize your content, and stay ahead of the latest trends so your digital marketing presence is even more effective and can drive brand awareness on your behalf.

Not to toot our own horn or anything, but our clients have seen some pretty stellar results with our digital marketing support – from ranking in the top 5 for multiple relevant keywords on Google, to growing their following on Instagram, to driving an increased amount of leads to their website. Best of all? They often tell us that the content we create for them truly aligns with the goals they’ve set for their brand and actually feels like them, so their time spent on digital marketing has gone from hours upon hours each week, to just a few quick content approvals that take 30 minutes or less.

Save Time on Multi-Channel Marketing

You’re busy enough as it is, and digital marketing doesn’t have to be a massive drain on your time & energy to be a successful tool for your growing business. If you’re concentrating your efforts, have a good framework in place, and schedule ahead of time, you’ll have the ability to carry out a killer marketing strategy without spending hours each day.

And if you’d rather hand it off? Check out our digital marketing services, then drop us a line and let’s chat about how we can help take some weight off your shoulders!